Build Trust in AI

Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.

We help our clients build trust in their AI solutions.

We equip and empower them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.

Our services

Our Expert Approach

The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.

We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.

Our

Expert

Approach

When you get AI

right

[ COMPETITIVE ADVANTAGE ]

	Enhanced decision making
	Improved operational efficiency
	Boost in profits

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g

[ RISKS ]

	Operational risks
	Reputational risks
	Hit to bottom line

Our Services

Learn more

01 Audits & Certification

AI audits and certification are essential for evaluating the performance, reliability, and ethical robustness of your AI systems.

02 Governance & Assurance

Navigating a complex and fast-moving landscape of AI regulations is challenging, especially when you operate across different jurisdictions. Our global compliance experts can help.

03 Policy & Strategy

Our policy experts help clients develop comprehensive AI policies and strategies that align with their organisational goals, regulatory requirements, and ethical standards.

04 Security & Red teaming

We help you identify and address the unique risks associated with AI, ensuring that your systems are secure, resilient, and robust against threats.

05 Sustainability

As the adoption of artificial intelligence accelerates across industries, the importance of prioritising sustainable AI cannot be overstated.

06 Upskilling

We offer comprehensive training sessions designed to enhance your employees' understanding of AI, focusing on the ethical implications of AI technologies.

07 Vendor Selection

Selecting the right third-party vendors is critical to the success and integrity of your AI initiatives.

08 Values Mapping & Culture Alignment

We help you articulate your values in relation to AI, ensuring that deployment is not only innovative but aligned with your organisational culture and with broader societal and ethical considerations.

[ PUBLIC SECTOR ]

Client

Story

We’ve been thinking

What is Responsible AI in 2025?

by Team EthicAI | Apr 21, 2025 | AI Governance

In 2025, the concept of responsible AI (RAI) is shifting. Whereas it might once have been a collection of ethical principles mainly discussed in academic and policy circles, it's now a tangible, operational set of standards and practices increasingly embedded in the...

Governing AI agents

by Team EthicAI | Apr 20, 2025 | AI Governance

As artificial intelligence continues its break neck development pace, AI agents are emerging as the probable next frontier. These agents are not just advanced chatbots; they are systems capable of autonomously achieving goals in the world with minimal human input....

The business case for ethical AI: clear ROI

by Katie Thorpe | Apr 18, 2025 | AI Ethics

Operationalising AI ethics is no longer a luxury (if it ever was) - in the current climate it's a commercial necessity. As artificial intelligence plays an ever-larger role in business decision-making, the conversation around ethics is shifting from “nice to have” to...

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