Build Trust in AI
Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.
We help our clients build trust in their AI solutions.
We equip and empower them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.
Our Expert Approach
The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.
We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.
Our
Expert
Approach
When you get AI
right
[ COMPETITIVE ADVANTAGE ]

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Enhanced decision making |
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Improved operational efficiency |
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Boost in profits |
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[ RISKS ]


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Operational risks |
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Reputational risks |
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Hit to bottom line |
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client


Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop ethical AI that meets your objectives and delights your stakeholders.




Our expert global team will empower you to develop ethical AI that meets your objectives and delights stakeholders.




We’ve been thinking
AI and the EU border: surveillance, security, and migrant rights
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What AI in elections teaches us about the ethical use of AI
It's a big day for democracy in the US and AI has been playing a part. The emergence of AI-driven 'voting assistants', has underscored a set of ethical challenges that hold lessons for commercial sectors adopting artificial intelligence. While these voting assistants...
Advanced AI agents – opportunities and governance imperatives
The rapid progression of artificial intelligence (AI) has introduced a new generation of "advanced AI agents," defined as systems leveraging large language models (LLMs) to execute complex, multistep tasks across diverse environments autonomously. Unlike basic...