Build Trust in AI

Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.

We help our clients build trust in their AI solutions.

We equip and empower them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.

Our services

Our Expert Approach

The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.

We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.

Our

Expert

Approach

When you get AI

right

[ COMPETITIVE ADVANTAGE ]

	Enhanced decision making
	Improved operational efficiency
	Boost in profits

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g

[ RISKS ]

	Operational risks
	Reputational risks
	Hit to bottom line

Our Services

Learn more

01 Audits & Certification

AI audits and certification are essential for evaluating the performance, reliability, and ethical robustness of your AI systems.

02 Governance & Assurance

Navigating a complex and fast-moving landscape of AI regulations is challenging, especially when you operate across different jurisdictions. Our global compliance experts can help.

03 Policy & Strategy

Our policy experts help clients develop comprehensive AI policies and strategies that align with their organisational goals, regulatory requirements, and ethical standards.

04 Security & Red teaming

We help you identify and address the unique risks associated with AI, ensuring that your systems are secure, resilient, and robust against threats.

05 Sustainability

As the adoption of artificial intelligence accelerates across industries, the importance of prioritising sustainable AI cannot be overstated.

06 Upskilling

We offer comprehensive training sessions designed to enhance your employees' understanding of AI, focusing on the ethical implications of AI technologies.

07 Vendor Selection

Selecting the right third-party vendors is critical to the success and integrity of your AI initiatives.

08 Values Mapping & Culture Alignment

We help you articulate your values in relation to AI, ensuring that deployment is not only innovative but aligned with your organisational culture and with broader societal and ethical considerations.

[ PUBLIC SECTOR ]

Client

Story

We’ve been thinking

SAFE AI: a responsible AI framework for humanitarian action

by Tanya Goodin | Apr 28, 2025 | AI Ethics

Last month, the UK's Foreign, Commonwealth and Development Office (FCDO) hosted a roundtable and launch of the SAFE AI project, a major new initiative funded by the FCDO and delivered by a consortium comprising the CDAC Network, The Alan Turing Institute, and...

Tracking AI incidents: OECD AIM and AIAAIC Repository

by Team EthicAI | Apr 24, 2025 | AI Safety

The societal stakes of artificial intelligence (AI)'s deployment continues to rise exponentially. Alongside the promised efficiency and innovation, the proliferation of AI systems has also generated a growing number of incidents where these systems malfunction, behave...

Quantisation in speech and language models

by Rowley Adams | Apr 22, 2025 | AI Development

Quantisation underpins digital signal processing and now elements of contemporary machine learning. Digital audio and images are ubiquitous, and quantisation represents one of the core transformations from analogue to digital format - it converts continuous signals or...

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