Build Trust in AI

Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.

We help our clients build trust in their AI solutions.

We equip them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.

Our services

Our Expert Approach

The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.

We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in the rapidly evolving global landscape of AI regulations and standards guarantees responsible and effective AI strategies.

Our

Expert

Approach

When you get AI

right

[ COMPETITIVE ADVANTAGE ]

	Enhanced decision making, products & services
	Improved operational efficiency
	Boost in profits

wron

g

[ RISKS ]

	Operational risks
	Reputational risks
	Hit to bottom line

Our Services

Learn more

01 Audits & Certification

AI audits and meeting industry certification standards are essential for evaluating the performance, reliability, and ethical robustness of your AI systems.

02 Governance & Assurance

Navigating a complex and fast-moving landscape of AI regulations is challenging, especially when you operate across different jurisdictions. Our global compliance experts can help.

03 Policy & Strategy

Our policy experts help clients develop comprehensive AI policies and strategies that align with their organisational goals, regulatory requirements, and ethical standards.

04 Security & Red teaming

We help you identify and address unique risks associated with AI in the context of your organisation, ensuring that your systems are secure, resilient, and robust against threats.

05 Sustainability

As the adoption of artificial intelligence accelerates across industries, the importance of prioritising sustainable AI cannot be overstated. We help you build more environmentally responsible systems.

06 Upskilling

We offer comprehensive training sessions designed to enhance your employees' understanding of AI, focusing on the ethical implications of AI technologies.

07 Vendor Selection

Selecting the right third-party vendors is critical to the success and integrity of your AI initiatives. We help you choose the right providers for your organisation.

08 Values Mapping & Culture Alignment

We help you shape and articulate your values in relation to AI, ensuring that deployment is not only innovative but aligned with your organisational culture and with broader societal and ethical considerations.

[ PUBLIC SECTOR ]

Client

Story

We’ve been thinking

When AI runs the company: autonomous agents at work

by Tanya Goodin | May 23, 2025 | AI Agents

Imagine an office staffed entirely by AI agents - developers, project managers, finance clerks, HR reps - all working diligently behind their screens, clicking, typing, emailing, compiling, and occasionally, getting hilariously confused about whether a chatbot named...

Is AI sustainability a top-down or bottom-up problem?

by Tanya Goodin | May 16, 2025 | Sustainability

Artificial intelligence (AI) is being framed in some quarters as being equal only to the invention of electricity, inevitably poised to transform everything from healthcare to finance, from supply chains to creativity. But as the global business community and...

AI is making coding across languages easier than ever

by Team EthicAI | May 14, 2025 | AI Development

In his latest article How to Become a Multilingual Coder, AI pioneer Andrew Ng reflects on how artificial intelligence tools are reshaping the programming landscape - and what that means for developers everywhere. Rather than being tied to just one language, coders...

« Older Entries