Build Trust in AI
Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.
We help our clients build trust in their AI solutions.
We equip and empower them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.
Our Expert Approach
The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.
We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.
Our
Expert
Approach
When you get AI
right
[ COMPETITIVE ADVANTAGE ]

![]() |
Enhanced decision making |
![]() ![]() ![]() ![]() |
Improved operational efficiency |
![]() ![]() ![]() ![]() |
Boost in profits |
wron
[ RISKS ]


![]() ![]() ![]() ![]() |
Operational risks |
![]() ![]() ![]() ![]() |
Reputational risks |
![]() ![]() ![]() ![]() |
Hit to bottom line |
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client


Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop ethical AI that meets your objectives and delights your stakeholders.




Our expert global team will empower you to develop ethical AI that meets your objectives and delights stakeholders.




We’ve been thinking
SAFE AI: a responsible AI framework for humanitarian action
Last month, the UK's Foreign, Commonwealth and Development Office (FCDO) hosted a roundtable and launch of the SAFE AI project, a major new initiative funded by the FCDO and delivered by a consortium comprising the CDAC Network, The Alan Turing Institute, and...
Tracking AI incidents: OECD AIM and AIAAIC Repository
The societal stakes of artificial intelligence (AI)'s deployment continues to rise exponentially. Alongside the promised efficiency and innovation, the proliferation of AI systems has also generated a growing number of incidents where these systems malfunction, behave...
Quantisation in speech and language models
Quantisation underpins digital signal processing and now elements of contemporary machine learning. Digital audio and images are ubiquitous, and quantisation represents one of the core transformations from analogue to digital format - it converts continuous signals or...