Build Trust in AI
Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.
We help our clients build trust in their AI solutions.
We equip and empower them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.
Our Expert Approach
The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.
We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.
Our
Expert
Approach
When you get AI
right
[ COMPETITIVE ADVANTAGE ]
 |
Enhanced decision making |
|
Improved operational efficiency |
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Boost in profits |
wron
[ RISKS ]
 |
Operational risks |
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Reputational risks |
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Hit to bottom line |
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client
Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop ethical AI that meets your objectives and delights your stakeholders.
Our expert global team will empower you to develop ethical AI that meets your objectives and delights stakeholders.
We’ve been thinking
Risks and challenges of increasingly agentic algorithmic systems
It has been over a year since the publication of the paper Harms from Increasingly Agentic Algorithmic Systems published in the FAccT Proceedings of the ACM Conference on Fairness, Accountability, and Transparency. The paper has since then received significant...
‘Agentic’: the 2025 word of the year?
The last two years in artificial intelligence adoption have been all about generative AI, now, another technological wave - AI agents - promises to disrupt the tech landscape, potentially making ‘agentic’ the defining term of 2025. The rise of AI agents AI...
25 AI predictions for 2025
Artificial intelligence (AI) continues to transform industries and everyday life, and by 2025, its impact may be even greater. Here are 25 AI predictions offering a glimpse into how AI could shape our lives in 2025 and beyond. 1. AI-powered diagnostics feature...