Build Trust in AI
Ethically harness AI to maximise benefits, minimise risks, and lead your industry with confidence.
We help our clients build trust in their AI solutions.
We equip them to develop and deploy innovative and ethical artificial intelligence which manages risk and reduces the social and environmental harms linked to AI.
Our Expert Approach
The founding team formed out of the award-winning AI Ethics Masters at the University of Cambridge.
We specialise in ethical, sustainable AI development and deployment, minimising risk and maximising benefits. Aligning ethics with your AI strategy ensures compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry. Our expertise in the rapidly evolving global landscape of AI regulations and standards guarantees responsible and effective AI strategies.
Our
Expert
Approach
When you get AI
right
[ COMPETITIVE ADVANTAGE ]

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Enhanced decision making, products & services |
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Improved operational efficiency |
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Boost in profits |
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[ RISKS ]


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Operational risks |
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Reputational risks |
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Hit to bottom line |
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client


Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop ethical AI that meets your objectives and delights your stakeholders.




Our expert global team will empower you to develop ethical AI that meets your objectives and delights stakeholders.




We’ve been thinking
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Is AI sustainability a top-down or bottom-up problem?
Artificial intelligence (AI) is being framed in some quarters as being equal only to the invention of electricity, inevitably poised to transform everything from healthcare to finance, from supply chains to creativity. But as the global business community and...
AI is making coding across languages easier than ever
In his latest article How to Become a Multilingual Coder, AI pioneer Andrew Ng reflects on how artificial intelligence tools are reshaping the programming landscape - and what that means for developers everywhere. Rather than being tied to just one language, coders...