Privacy
At EthicAI, we have made it our job to care about ethical conduct around technology. Rest assured—we take your privacy very seriously.
This privacy policy explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, or engage with us. It also tells you how to contact us if you have any further questions about how we use your data or want to make a complaint.
If you have any questions or concerns about our privacy policy or want to exercise your data protection rights, please contact us.
This privacy policy was last updated on 4 September 2024.
Who we are
EthicAI Advisory Ltd (‘EthicAI’, ‘we’, or ‘us’), is an advisory that supports companies to adopt ethical and safe AI practices throughout various stages of an AI lifecycle. We operate with the highest data protection and privacy standards, per the General Data Protection Regulations (GDPR) and UK regulations. We operate our website and the associated data.
What data we collect
a] Personal identification information you give us, such as your name, email address, or phone number.
b] Professional information related to your profession, industry, and area of expertise.
c] Third-party information, such as any names you give besides your own or the name of the organisation you work for. When you provide third-party information, we assume that the third party has given you permission to do so on their behalf and that you have informed them that we collect and process the data you have given about them.
d] Marketing and communications information, for example, through emails, newsletters, phone calls, or your interactions with our social media platforms. Any emails we receive are deleted after a certain period based on relevance.
e] Technical Data: IP address, browser type, device information, and usage data collected through cookies and similar technologies.
f] Feedback: Information you provide when you give feedback, for example, via email, phone calls, or social media.
How we collect data
a] Directly from you when you send us an email, fill out a form, call us, visit our website, contact us on social media, or provide information in meetings or consultations.
b] Automatically through cookies and similar tracking technologies when you use our website.
c] From third parties, such as business associates or service providers. When we receive information about you from a third party, we assume this information has been given with your consent and that they have informed you of doing so. If not, please contact us and we will remove any information you have not consented to give.
Why we use your data
a] To provide our services and understand your business needs.
b] To improve our services and offer you the best we can.
c] To respond to any questions, requests, or issues that you may have.
d] To spread the word about our mission and update you on our latest work.
e] To comply with applicable laws, regulations, and legal processes.
We collect and process your data based on
a] Consent when you have given us explicit permission to do so. For example, when signing up for marketing communications. You may withdraw your consent if you no longer want us to collect and process your data.
b] Contractual necessity, when necessary for the performance of a contract or pre-contractual measures.
c] Legitimate interest, when processing your data is necessary for our legitimate business interests, provided that your rights and interests do not override those interests.
d] Legal compliance, when we must process data to comply with laws, regulations, and other legal obligations.
How long we store your data
First and foremost, we make sure your data is safe and secure. We retain your personal data only for as long as necessary to offer you the services you have requested; the data is relevant to our business operations or as required by law. Retention periods vary depending on the nature of the data and the purposes for which it is collected. We will delete your data once it is no longer relevant to our business operations or if you have requested us to do so.
Sharing your data
We do not sell your personal data to third parties, and we only share data with third parties if you have given us permission to do so. If you have, we may share your personal data with:
a] Service providers who perform services on our behalf, such as IT services, email communication services, and marketing support.
b] Business partners with whom we collaborate on joint projects and bespoke consulting.
c] Legal authorities when we receive a valid request from law enforcement or other authorities.
If we need to share your personal data with someone outside the European Economic Area (EEA), we ensure that adequate safeguards are in place to protect your data in compliance with GDPR. This may include using standard contractual clauses or relying on the recipient’s Privacy Shield certification (where applicable).
Your rights
We want to ensure you are fully aware of your data protection rights. You are entitled to the:
a] Right to access: You have the right to request access to the personal data we hold about you.
b] Right to rectification: You have the right to request correction of any inaccurate or incomplete data.
c] Right to erasure: You have the right to request the deletion of your data, subject to certain conditions.
d] Right to restrict processing: You have the right to request that we restrict the processing of your data, under certain conditions.
e] Right to object processing: You have the right to object to EthicAI’s processing of your personal data, under certain conditions.
f] Right to data portability: You have the right to request that we transfer the data that we have collected to another organisation or directly to you under certain conditions.
g] Right to withdraw consent: Where we rely on your consent to process your data, you can withdraw that consent at any time.
To exercise any of these rights, please contact us.
How do we use cookies?
Cookies are text files that are placed on your computer to collect information about user activity and standard internet log information. When you visit our website, we may collect information from you automatically through cookies or similar technology to enhance your experience and understand how you use our website. You can manage your cookie preferences through your browser settings.
For further information, visit allaboutcookies.org.
What cookies do we use?
On our website, we may use cookies for:
a] Functionality, so we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in. A mix of first-party and third-party cookies is used.
b] Performance, to analyse how visitors use our website.
b] Advertising, to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and IP address. We may share limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
We also use Google Tag Manager on our website. This tag management system allows us to use and manage marketing tags (snippets of code or tracking pixels). We can then use these tags to collect information about how visitors use our site, analyse user behaviour, and improve our marketing efforts.
Google Tag Manager does not set cookies or collect personal data. However, it can trigger other tags that may collect your data and use cookies to track your behaviour. The data collected through GTM tags may be shared with third-party analytics and marketing services, such as Google Analytics or Google Ads, in accordance with their respective privacy policies.
Find out more about Google Tag Manager and their privacy policy.
How to manage cookies
You can set your browser not to accept cookies. However, in a few cases, some of our website features may fail to function as a result.
Learn more about how to manage your cookie preferences.
Data security
We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or disclosure. These measures include encryption, access controls, and secure data storage solutions.
Privacy policies of other websites
Our website contains links to other websites. Our privacy policy applies only to our website, so if you click a link to another website, you should read their privacy policy.
Changes to our privacy policy
We update our privacy policy occasionally to reflect changes in our practices or for legal, operational, or regulatory reasons. We encourage you to review this policy periodically for the latest information on our privacy practices. This privacy policy was last updated on 4 September 2024.
How to contact us
If you have any questions, concerns, or complaints about our privacy policy or our data practices, or if you would like to exercise one of your data protection rights, please get in touch with us.
How to contact the appropriate authority
If you wish to report a complaint or if you feel that we have not addressed your concern satisfactorily, you may contact the Information Commissioner’s Office.