We are a global, diverse, multicultural team with deep expertise in ethical AI
Our core
We bring diverse genders, ethnicities and perspectives from the US, UK, EU and Asia. Our varied viewpoints on technology are our strength.
Our background
We’ve worked across financial services, tech, media, CPG, government, non-profits, and education. With 20+ years in tech, we write books, build robots, and have run global businesses.
Our expertise
We are a University of Cambridge spinout. All the founding team hold Masters in AI Ethics from Cambridge’s Leverhulme Centre for the Future of Intelligence, all have engaged in cutting-edge AI ethics research. Our expertise gives us deep insight into global trends in ethical AI.
Our purpose
AI can improve the world if used ethically and safely. We make ethical AI practical and accessible for everyone.
Founding
Team
[ DIRECTOR ]
Yu-Ting Kuo
Yu-Ting founded and led Microsoft’s Azure AI division, working at the company for more than 25 years before leaving in 2021 to lecture at institutions including Oxford University, Imperial College London and Columbia Business School. Last year he rejoined Microsoft to work on agentic AI, and is currently a Professor at MIT. He’s an expert on Big Tech and one of the smartest AI minds you’ll meet.
[ CEO ]
Tanya Goodin
Tanya is a serial entrepreneur – twice a finalist for EY Entrepreneur of the Year – and lifelong ‘early adopter’, founding one the UK’s first online businesses in 1995, the same year that Amazon launched. She helped companies like RBS, Tesco and Compare the Market grow huge online brands. She’s also the author of five books on how people interact with technology, which is coming in handy as that relationship gets even more complicated in the age of mass-market AI.
[ DIRECTOR ]
Yu-Ting Kuo
Yu-Ting founded and led Microsoft’s Azure AI division, working at the company for more than 25 years before leaving in 2021 to lecture at institutions including Oxford University, Imperial College London and Columbia Business School. Last year he rejoined Microsoft to work on agentic AI, and is currently a Professor at MIT. He’s an expert on Big Tech and one of the smartest AI minds you’ll meet.
[ CEO ]
Tanya Goodin
Tanya is a serial entrepreneur – twice a finalist for EY Entrepreneur of the Year – and lifelong ‘early adopter’, founding one the UK’s first online businesses in 1995, the same year that Amazon launched. She helped companies like RBS, Tesco and Compare the Market grow huge online brands. She’s also the author of five books on how people interact with technology, which is coming in handy as that relationship gets even more complicated in the age of mass-market AI.
[ DIRECTOR ]
Nikhil Kaul
Nikhil is a veteran product leader with three decades experience at global organisations including DHL, the BBC, Fidelity Investments, Barclays, Merrill Lynch and Standard Charter Bank. He understands the realities of how huge teams like these work, making him perfect for really getting under the skin of our clients’ challenges.
[ CONSULTANT ]
Nicole Veash
Nicole has held global leadership and talent development roles at multiple UK government departments, as well as Deutsche Bank, Credit Suisse and UBS, giving her a sixth sense for what individuals need to excel. She’s passionate about how AI can be used for culture change and organisational challenges as the technology is rapidly changing the way that organisations operate.
[ DIRECTOR ]
Nikhil Kaul
Nikhil is a veteran product leader with three decades experience at global organisations including DHL, the BBC, Fidelity Investments, Barclays, Merrill Lynch and Standard Charter Bank. He understands the realities of how huge teams like these work, making him perfect for really getting under the skin of our clients’ challenges.
[ CONSULTANT ]
Nicole Veash
Nicole has held global leadership and talent development roles at multiple UK government departments, as well as Deutsche Bank, Credit Suisse and UBS, giving her a sixth sense for what individuals need to excel. She’s passionate about how AI can be used for culture change and organisational challenges as the technology is rapidly changing the way that organisations operate.
Values
