Ethic AI
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Master AI Risk

AI assurance to master AI risk and compliance and unlock the full potential of AI.

AI assurance to master AI risk and compliance and unlock the full potential of AI.
Our services

We help our clients minimise AI risk from their AI solutions with AI assurance.

We equip them to deploy innovative, responsible and safe artificial intelligence models and systems which do what they’re meant to do — and nothing they shouldn’t.

Our services
AI assurance software

[   AI RISK AND COMPLIANCE PLATFORM  ]

BeehAIve® is the world’s first scaleable ethical AI assurance SaaS platform — providing the tools to detect, assess and govern AI risk before it becomes a threat.

BeehAIve® minimises AI risk and ensures your AI deployment is optimised for success.

When you get AI

right

[  COMPETITIVE ADVANTAGE  ]

Tick Enhanced decision making, products & services
Tick Improved operational efficiency
Tick Boost in profits

wron

g

[  RISKS  ]

cross Operational risks
cross Reputational risks
cross Hit to bottom line

Our Expert Approach

EthicAI is a University of Cambridge spinout.

We specialise in responsible AI assurance which minimises AI risk and maximises AI compliance for your development and deployment.

Third-party evidenced AI assurance prepares for global compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry.

Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI risk strategies.

Our

Expert

Approach

Our Services

Learn more

01 Audits & Certification

AI audits and meeting industry certification standards are essential for evaluating the performance, reliability, and robustness of your AI systems.

02 Governance & Assurance

Navigating a complex and fast-moving landscape of AI regulations is challenging, especially when you operate across different jurisdictions. Our global AI compliance solutions can help.

03 Policy & Strategy

Our platform helps clients develop AI policies and strategies that align with organisational goals, regulatory requirements, and responsible AI standards.

04 Security & Red teaming

We help you identify and address unique risks associated with AI in the context of your organisation, ensuring that your systems are secure, resilient, and robust against threats.

05 Sustainability

As the adoption of artificial intelligence accelerates across industries, prioritising sustainable AI is a goal of many organisations. We can help you build more environmentally responsible systems.

06 Upskilling

We offer comprehensive AI literacy and enablement solutions designed to enhance your employees' understanding of AI, focusing on responsible AI technologies.

07 Vendor Selection

Selecting the right third-party vendors is critical to the success and integrity of your AI initiatives. Our platform can help you choose the right providers for your organisation.

08 Values Mapping & Culture Alignment

We help you shape and articulate your values in relation to AI, ensuring that deployment is not only innovative but aligned with your organisational culture and with broader societal and responsible AI considerations.

[  PUBLIC SECTOR  ]

Client

Story

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⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international

governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.

⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.

Read more

Our expert global team will empower you to develop and deploy AI that meets your objectives and delights your stakeholders.

Meet our people

Our expert global team will empower you to develop and deploy AI that meets your objectives and delights stakeholders.

Meet our people

We’ve been thinking

Trust and artificial intelligence

Trust and artificial intelligence

by | Nov 24, 2025 |

A new survey paints a picture of a world increasingly unsure about the current path of artificial intelligence (AI). The Edelman Trust Barometer Flash Poll doesn't reveal a total backlash against the technology but there is a clear crisis of confidence. According to...

Designing citizen-centric AI

Designing citizen-centric AI

by | Oct 30, 2025 |

Artificial intelligence in the public sector is often framed as a way to do more with less and boost productivity. But that's true only if it's designed and deployed around the needs, rights and expectations of the people it affects. Citizen-centred AI is a discipline...