Master AI Risk
AI assurance to master AI risk and compliance and unlock the full potential of AI.
We help our clients minimise AI risk from their AI solutions with AI assurance.
We equip them to deploy innovative, responsible and safe artificial intelligence models and systems which do what they’re meant to do — and nothing they shouldn’t.
BeehAIve® is the world’s first scaleable AI assurance SaaS platform — providing the tools to detect, assess and govern AI risk before it becomes a threat.
BeehAIve® minimises AI risk and ensures your AI deployment is optimised for success.
When you get AI
right
[ COMPETITIVE ADVANTAGE ]
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Enhanced decision making, products & services |
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Improved operational efficiency |
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Boost in profits |
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[ RISKS ]
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Operational risks |
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Reputational risks |
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Hit to bottom line |
Our Expert Approach
EthicAI is a University of Cambridge spinout.
We specialise in responsible AI assurance which minimises AI risk and maximises the benefits of deploying AI in your organisation.
Third-party evidenced AI assurance prepares for global cross-border compliance, increases stakeholder trust and engagement, and positions you as a leader in your industry.
Our expertise in the rapidly developing global AI regulatory and standards landscape guarantees responsible and forward-thinking AI risk strategies.
Our
Expert
Approach
[ PUBLIC SECTOR ]
Client
Story
⇨ A legacy UK public sector body recently formed an AI Council of key internal stakeholders, but they lacked a clear overview of all AI initiatives organisation-wide.
They used the AI assurance platform to develop a full risk register of all current and planned solutions.
⇨ A legacy UK public sector body recently formed an AI Council of key internal stakeholders, but they lacked a clear overview of all AI initiatives organisation-wide. They used the AI assurance platform to develop a full risk register of all current and planned solutions.
Our expert global team will empower you to develop and deploy AI that minimises risk, meets your objectives and delights your stakeholders.
Our expert global team will empower you to develop and deploy AI that minimises risk, meets your objectives and delights your stakeholders.
We’ve been thinking
The Top Ten AI articles in 2025
Every year a handful of the articles we write rise to the top - the ones our readers share most widely, return to repeatedly or cite when trying to make sense of AI’s accelerating impact. We’ve rounded up the ten most-read articles published on our site over the past...
‘Adversarial poetry’ exposes a weakness in AI
Mention 'jailbreaking' of AI models and the expression usually conjures up the image of a determined attacker working through elaborate prompt engineering tricks. They might coax the model into role-play or nudge it step by step into revealing information it...
The truth about AGI hype
In 2024, ChatGPT alone allegedly produced around 1/1000 of all words produced by humanity each day (Altman, 2024). Now, around 40% of text on active web pages originates from AI-generated sources (Spenneman, 2025). Certain voices still claim that Artificial General...