Expertly assured AI
AI assurance from AI experts to maximise benefits, minimise risks and unlock the full potential of AI.
We help our clients build trust in their AI solutions with AI assurance.
We equip them to deploy innovative, responsible and safe artificial intelligence models and systems which do what they’re meant to do — and nothing they shouldn’t.
BeehAIve® is the world’s first ethical AI assurance SaaS platform — championing safety, standards and sustainability.
BeehAIve® minimises risk and ensures your AI deployment is optimised for success.
When you get AI
right
[ COMPETITIVE ADVANTAGE ]
 |
Enhanced decision making, products & services |
|
Improved operational efficiency |
|
Boost in profits |
wron
[ RISKS ]
 |
Operational risks |
|
Reputational risks |
|
Hit to bottom line |
Our Expert Approach
The EthicAI team is a University of Cambridge spinout.
We specialise in ethical and responsible AI assurance, minimising risk and maximising benefits for your AI develoment and deployment.
Third-party evidenced AI assurance prepares for global compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry.
Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI strategies.
Our
Expert
Approach
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client
Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop and deploy AI that meets your objectives and delights your stakeholders.
Our expert global team will empower you to develop and deploy AI that meets your objectives and delights stakeholders.
We’ve been thinking
Why the calls to pause the EU AI Act?
The EU Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive regulatory framework for AI, adopted in May 2024 and in force since August that year. Its approach is famously risk-based: it bans ‘unacceptable risk’ systems outright, imposes strict...
What global standards for artificial intelligence mean for AI assurance
Efforts to govern AI to date have relied heavily on voluntary principles and high-level ethics guidelines emphasising fairness, transparency, accountability, and safety. While useful for setting the tone of responsible AI development, guidelines often lacked the...
Artificial intelligence and UK national security
If the UK’s Strategic Defence Review (SDR) set out how AI will transform the UK’s warfighting capabilities within NATO, the National Security Strategy (NSS) (published only a week later) considers artificial intelligence and UK national security as a whole-of-society...