Master AI Risk
AI assurance to master AI risk and compliance and unlock the full potential of AI.
We help our clients minimise AI risk from their AI solutions with AI assurance.
We equip them to deploy innovative, responsible and safe artificial intelligence models and systems which do what they’re meant to do — and nothing they shouldn’t.
BeehAIve® is the world’s first scaleable ethical AI assurance SaaS platform — providing the tools to detect, assess and govern AI risk before it becomes a threat.
BeehAIve® minimises AI risk and ensures your AI deployment is optimised for success.
When you get AI
right
[ COMPETITIVE ADVANTAGE ]
 |
Enhanced decision making, products & services |
|
Improved operational efficiency |
|
Boost in profits |
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[ RISKS ]
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Operational risks |
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Reputational risks |
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Hit to bottom line |
Our Expert Approach
EthicAI is a University of Cambridge spinout.
We specialise in responsible AI assurance which minimises AI risk and maximises AI compliance for your development and deployment.
Third-party evidenced AI assurance prepares for global compliance and increases stakeholder trust and engagement, positioning you as a leader in your industry.
Our expertise in rapidly developing global AI regulations and standards guarantees responsible and effective AI risk strategies.
Our
Expert
Approach
Our Services
01 Audits & Certification
02 Governance & Assurance
03 Policy & Strategy
04 Security & Red teaming
05 Sustainability
06 Upskilling
07 Vendor Selection
[ PUBLIC SECTOR ]
Client
Story
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international
governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
⇨ A legacy UK public sector organisation recently formed an AI Council of key internal stakeholders. EthicAI ran a series of workshops on AI ethics and the international governance landscape then provided a specialised team of policy experts to gather input and draft their organisation AI Strategy.
Our expert global team will empower you to develop and deploy AI that meets your objectives and delights your stakeholders.
Our expert global team will empower you to develop and deploy AI that meets your objectives and delights stakeholders.
We’ve been thinking
The Top Ten AI articles in 2025
Every year a handful of the articles we write rise to the top - the ones our readers share most widely, return to repeatedly or cite when trying to make sense of AI’s accelerating impact. We’ve rounded up the ten most-read articles published on our site over the past...
‘Adversarial poetry’ exposes a weakness in AI
Mention 'jailbreaking' of AI models and the expression usually conjures up the image of a determined attacker working through elaborate prompt engineering tricks. They might coax the model into role-play or nudge it step by step into revealing information it...
The truth about AGI hype
In 2024, ChatGPT alone allegedly produced around 1/1000 of all words produced by humanity each day (Altman, 2024). Now, around 40% of text on active web pages originates from AI-generated sources (Spenneman, 2025). Certain voices still claim that Artificial General...